Most companies do not know all the intangible assets they have, much less the values of these intangibles.
Global research suggests that only 20% of intangibles are declared on balance sheets and the continuity of companies’ operations is the responsibility of these intangibles.
The first question is: What intangibles do companies have? brand? logo? customer list? videos? contracts? licenses? agreements? exploration rights? patents? formulas? technical collection? etc… .
Identifying intangibles requires knowledge, transparency, consistency, experience and reliability.
The second question is: How much are these intangibles worth?
The contribution of intangibles is not only to immediate revenues, but also to the company’s image and continuity.
The value of intangible assets is related to their ability to generate future economic benefits.
Defining the values of intangibles makes balance sheets more realistic and adds value to the company.
Mynarski provides identification and evaluation services for intangibles with precision and quality.
Mynarski, identifying and evaluating intangibles.